Watching our usual news programme on the box today just before opening up the shop, and as usual there was a promotion where some company offers a free sample of their latest product for the first so many viewers to send in a postcard. I suppose it’s good market research or something, and occasionally I might have got a case of beer if I’d been quick enough to read the address off the screen. I keep meaning to get a postcard ready for such times…
Today the “present” was 20 packs of Toyota Museum Curry.
Er, … what? As you know, Toyota is a huge car manufacturer based at Toyota City, just down the road, and they’ve got a museum just outside Nagoya, with cars, I suppose. “Oh yes”, says T, “the Toyota Museum cafeteria’s curry is famous.” (!)
So, having gone into the red for the first time since the war on their car sales, I suppose Toyota have decided to diversify a bit.